The first promotion you need to create is one that encourages your customers to download your loyalty app and attach their preferred payment card (i.e credit card or debit card). The key features of this offer are:
- It's a simple but desired item
- Promotion cost is no more than $1-$2
- Each customer can redeem the promotion once
i.e
'$1 Burger for all new members 'or a '$0.50 small takeaway coffee'
Once the customer has download your loyalty app, joined and attached their card we have completely removed the barriers to their next purchase. When your promote your next campaign the customer will tap the 'Buy' button in their app and the purchase is done. This is simplicity and power of a promotion.
Read more about selling an item in a promotion here