π Business objective: Customer Engagement / Sales / Acquisition and Retention / Loyalty
π’ Set up: Easy (15 - 20 mins)
π Tools/Platforms required: LOKE Office
The promotion consists of users who have not used the app for a certain number of days. They will see a βWe Miss youβ card and they will be offered discounts on their next purchase.
The goal of this promotion is to re-engage inactive users, encouraging them to return to the app and remind them of the benefits of loyalty.
Here's the step-by-step tutorial on how to set it up in the LOKE Office...
- Go to the Customers Tab
- Click 'Create List' & choose 'Smart List'
- Put 'We miss you' in the 'List name' tab
- Go to 'Filter Date' & under 'Last spend date' click '+Add Filter'
- Set 'Last spend date' to 'Older than' 30 days
- Then go to 'Filter by Spend' & Click '+Add Filter'
- Set 'Customer spend' to 'More than 1 & click 'Save'
- Click 'Edit' and go to 'Discount'
- Add the desired discount to the 'Discount Amount ( % )' tab & hit 'Save'
Once the list has been done, create an info card. Here's how to do it...
- Go to the Promotions Tab & Create a Promotion
- Click 'General Information' > 'Image & Content Only' > 'Next'
- Add a Promotion Name (This will appear as the title of the promo card in the app)
- Set 'Customer visibility' to 'Lift Off' and untick the 'visible to guest users' box
- Upload an image & add content telling customers about the promotion. Once done, click 'Save'.
And you're all set! Feel free to change the discount amount or the filters if you want. Get in touch with us if you need any help: support@loke.global
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