Promotion: SPOT PRIZES
Duration: Special Event
Business Objective: Acquisition / Surprise and Delight
Customer Action: Enters CODE
Suggested Reward: Mixed Rewards
Set up time: 30 mins
Further Action: Push Notifications
- Social Media / EDM / In store marketing material
Example of usage:
- For a special event like Halloween, venues' birthday party, Christmas or just a big event you are selling tickets to.
- Set up a range of prizes (lets say you have 100 guests)
- 10% off a transaction x 50
- 50% off a drink (max $10) x 25
- $5 credit x 24
- $50 drink card x 1
- By giving the random prizes out on the night, guests will sign up to the LOKE platform and you capture their information for future promotion. This works especially well on one off event nights when you have an audience that may not usually come to your venue. A great way to built a new loyalty segment.
1. Go to PROMOTIONS in LOKE Office
2. Set up a new CODE Promotion
3. Set up each of the 4 rewards as a list of UNIQUE CODES
4. Use the expiry date on each reward to ensure the reward is only available on the date of the event.
5. Once you have set up your promotions - export the CODES and combine them into a single list, making the prizes able to be awarded randomly.
You can then distribute the CODES via email along with ticket sales, or by giving them out as people enter the venue on the night.