Promotion: Spot Prize Promotion (for example at Halloween)
Duration: Event
Business Objective: Acquisition / Loyalty / ATV
Customer Action: Particates in a special activity
Suggested Reward: Range of prizes from small to large
Set up time: 30 mins - 1hr
This promotion idea allows you to give out random prizes to customers for taking part in an activity.
For example: Give anyone who turns up to your Haloween event a spot prize.
Give all attendees at a xmas party a random gift
Give out spot prizes to attendees at a Poker Night or Quiz Night
By using our LOKE platform for rewards at large events of this kind you drive new users, as well as leaning on Surprise & Delight to encourage love of your brand.
SET UP:
Set up a range of prizes using UNIQUE CODES
https://support.loke.global/hc/en-us/articles/360000623356-Code-Promotions
For example you might want to give out 90 spot prizes at an event:
50 x 100 points
20 x $5 credit
10 x $10 credit
10 x 50% discount (max value $20)
Once you create the unique codes you can combine the codes into a single spread sheet, print them on cards, have them on a page in a random order and then distribute them as you need.
You could print them on the tickets you sell to an event or send an email prior to the event so everyone gets a random code and has downloaded the app before the event with their reward.
A great way to turn a casual visitor into a loyal customer.
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