Lapsed Users Campaign

Promotion: Lapsed Users

Duration: One Off

Business Objective: Retention

Customer Action: Spend through LOKE

Suggested Reward: Discount / 50% off whole order / Max of $20

Set up time: 20 minutes

Further Action:  Copy list and email as well as push notification. 

Step 1: Open Customer page in LOKE Office and select CREATE LIST > SMART LIST

Step 2.  Name your list and choose LAST SPEND DATE < MORE THAN > 90 Days
*you can choose how long a lapsed user is for your business

Step 3. Now you have your list of lapsed users select EDIT 

Discount Amount = 50%

Customer Participation = 1

Maximum Value = 1

SAVE

Step 4. Select BROADCASTS in the left hand menu > Create Braodcast

Step 5.  Name the push notification > choose the list created as the audience and write your short message to send.

SUGGESTION
Export this list and import it to your CRM.  Lapsed users are unlikely to have push notifications one so emailing or SMS them to let them know you would love to have them back and the reward is waiting from them in their cart.