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Designing your App

Before we start building your app, there are a few things we need you to provide in order to fully capture your brand.  After you've provided your assets, we'll create an initial app design which will be sent back to you for review, comments and ultimately, approval.

Detail about formats are below however as a minimum we require:

  • Logo (correct format)
  • Photos of product or service (at least 3 high res images)

To help create a great app you can also provide

  • Brand colours
  • Brand fonts (must be web based)
  • Style or brand guidelines
  • Splash screen design

Logos 

We require brand logos for your app, preferred formats are:

  • Vector - .EPS or .AI
  • Pixel based - .PNG

Tip: Don't know what these formats are? Ask the person that designed your logo - they should have these on file.

Font

By providing a brand font, we’re able to customise your app to reflect your brand and brand guidelines. Please ensure that all relevant versions within the font family are supplied (i.e. light, -bold) if they are required to be used in the app design. When supply a font, please provide either:

  • .OTF
  • .TTF

Colours

To maintain the look and feel of your brand within your app, it is essential that the correct colours are provided. The ideal use of colours for your app include a primary and secondary colour, tertiary colours may also be included (please specify if you would to include the use of a tertiary colour). When supplying colours, please provide one of the following:

  • Swatches within an .EPS or .AI file
  • Relevant RGB values
  • Hex codes

Images

Please supply all required images in RGB colour mode with as high as resolution as possible, all images must be at least 365px (w) x 667px (h). When providing images, accepted formats include:

  • .JPEG
  • .PNG
  • .TIFF

Splash Screen Image

The splash screen will appear while your app is loading (for around 1-3 seconds), this screen is best filled with branded content and may come in the form of your logo against brand colours or your logo against an image. if you would like an image, please provide a high resolution portrait image (and name the file splashscreen.jpg), when selecting an image, take into consideration that your logo will be placed over the top.

 

Brand Guidelines

Providing brand guidelines or a style guide is the best way for our designers to get a feel for your brand and all the crucial aspects of it such as the correct use of elements, fonts, colours, images and more. While this document is not a necessity, it is a very helpful document that can save a lot of time when liaising with external parties. If you do not have a formatted brand guideline/style guide document and can see the benefits of having one, this a service that we can also provide.

 

If you have any questions - Contact the team: support@loke.com.au

Click the file below to see how your assets will be used.

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