What is a Webhook?

To put it simply a webhook is an event that triggers an action.

In your app, you would consider a webhook to be a customer redeeming a promotion, once a customer has redeemed a specific promotion, that will trigger an action.

Some actions that webhooks may be use for include:

  • Sending an email or SMS to a customers to reach out after they have redeemed the promotion - "Hey xxxxx, Thanks for redeeming xxxxx, we can't wait to see you in store"
  • Email or SMS customers with a unique voucher code for an external loyalty system
  • Subscribe customers to a VIP mailing list

Click here for developer information on Webhooks

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