Why can't customers find my app on the Store?

App Store Optimisation is a process of optimising mobile applications to rank higher in your apps stores.  It is important to ensure that your app is visible so that your customers can easily find your app to download.  As more people download your app it will 'bump' up the App Store and it will be easier to find.  There are quite a few articles on the web.  Here are a few choice articles

• Optimizing Your Product Page by Apple

• Get discovered on Google Play search by Google

Here are some simple few options for you to try

1. Ensure they are searching your exact business name as it appears in the store
2. Provide customers a direct link to your app. More info here
3. Provide customers a QR code for your App. More info here