📈 Business Objective: Increase customer engagement and boost loyalty through tailored reward campaigns
🛒 Customer Action: Perform specific actions like signing up or making purchases to receive rewards
🟢 Set-up time: Less than 30 mins
What is Reward Intelligence (RI)?
Reward Intelligence (RI) is a tool that helps us create custom rewards and campaigns for our clients easily. With RI, businesses can design creative offers and promotions using data to target specific customer actions. What used to take months to set up can now be done in just a few days!
How Does It Work?
RI uses customer data to create personalized reward campaigns. You can set different conditions or rules based on customer behavior to trigger rewards. It’s a simple process that allows you to reward loyal customers, track their actions, and keep them coming back.
Here’s how you can use RI:
-
Choose the Data to Focus On:
Decide which piece of customer data you want to focus on (e.g., sign-up date, spending amount, specific items purchased). -
Apply Filters and Conditions:
Set rules that match your goal, such as:- Contains / Does not contain
- Less than / More than / Equal to
- Date ranges (start, finish)
- Before / After / During a specific time
- Count / Frequency (e.g., how many times they visit)
Examples of Filters You Can Use:
-
Sign-up Date:
If a customer signs up between two specific dates, you can:- Give bonus points.
- Add them to a special reward list.
-
Spending Amount:
If a customer spends a certain amount within a given timeframe, you can:- Reward them with bonus points.
- Include them in a VIP list for special offers.
-
Item Purchase:
If a customer buys a specific item, you can:- Offer bonus points.
- Include them in a list for future promotions.
-
Domain-based Discounts:
If a customer signs up using a specific domain (like a student email), you can:- Add them to a discount list and offer a special student discount.
Example Campaign:
Reward customers who make 5 or more transactions in December with 50 bonus points!
This will encourage customers to make more purchases and feel appreciated for their loyalty.
With Reward Intelligence, you can create highly customizable rewards, engage with customers on a personal level, and build long-term loyalty. Start leveraging the power of data to craft campaigns that fit your business needs!
Got questions? Feel free to reach out to our Support experts via LIVE CHAT. 💬
Know what you want but need help setting up? Simply click the 'Set Me Up' button below and we'll take care of the rest! ✅