🏆 Promotion: Tiered Loyalty / Membership
📅 Duration: Ongoing
📈 Business Objective: Encourage repeat purchases, boost customer retention, and reward loyal app users
🛒 Customer Action: Make purchases via the app to unlock rewards and progress through loyalty tiers
🟢 Set up time: 30 mins
Description:
Loyalty programs help keep your customers coming back. But instead of giving everyone the same rewards, you can use a tiered loyalty program to give better rewards to customers who spend more. This type of system encourages customers to spend more to unlock better rewards as they move up through different levels, or tiers.
How a Tiered Loyalty Program Works:
In a tiered program, customers are put into different levels based on how much they spend. As they spend more, they move to higher tiers and get bigger rewards. Each tier gives something special, so customers have a reason to keep spending to reach the next level.
Examples of Loyalty Tiers:
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🥉 Bronze Members: These are your new or low-spending customers. You can reward them with small perks like a discount, £5 credit, or points for future purchases.
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🥈 Silver Members: These customers spend more regularly. As they move up from Bronze to Silver, you can offer them better rewards like free delivery, special offers, or £10 credit.
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🥇 Gold Members: These are your best customers. They spend the most, so they should get the best rewards—such as £10 credit with 10% discounts, or even free products. Giving them great rewards shows that you value their loyalty.
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